Job Description

Role Summary

Free People is seeking a results-oriented and analytical performance marketer with deep expertise in paid search to drive the growth of our paid marketing program and accelerate new user acquisition. As the Paid Search Manager, you will play a key role on our in-house team, managing and optimizing significant investments across Google and Microsoft Ads, while closely tracking performance and cost-efficiency metrics.

We're looking for someone who is highly data-driven, constantly looking to elevate execution, challenge existing processes, and champion organization and automation to scale impact and improve outcomes.

The Paid Media team is part of the integrated Free People Digital Team which includes Marketing, Content, Consumer Insights, Analytics and UX. We collaborate with a wide range of cross-functional teams and leadership across Free People and URBN to share action-oriented insights and drive the direct business.

Role Responsibilities

• Oversee budget management for multi-million-dollar program(s).
• Provide insight and guidance on daily flighting and spend pacing to ensure search accounts meet investment expectations.
• Partner with Paid Search Associates on adjustments against bid strategies, budgets, etc to keep campaigns on course.
• Track and monitor reporting across full program on a regular basis (weekly, monthly, quarterly).
• Identify new reports and dashboards that will help identify shifts or trends across the program.
• Share paid search trends (search terms, competitive shifts, top products) with broader business to help guide decisioning.
• Regularly analyze campaign performance and overall search landscape.
• Identify optimizations and areas of opportunity to help balance performance as needed.
• Work with Associates to roll out changes and report on how they are impacting the business.
• Manage large scale tests like new campaign type roll outs, bid strategy shifts, omni-integration, etc.
• Lead collaboration across the search team. Manage 2 (two) junior team members sharing expertise and encouraging growth.
• Collaborate with internal teams such as creative, merchandising, and social media to ensure that paid search strategies align with overall brand objectives and messaging.
• Stay current on the latest industry trends, best practices, and emerging technologies to continually improve campaign performance and drive innovation.
• Develop and maintain strong relationships with search engine partners, such as Google and Bing, to capitalize on new opportunities and stay informed on platform updates.

Role Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry.
• In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising.
• Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX. Feed knowledge a plus.
• Prior experience leading, managing, or mentoring junior teammates.
• Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively.
• Excellent verbal and written communication skills.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Familiarity with other digital marketing channels, such as SEO, YouTube, and Display a plus.
• A passion for our business, an understanding of the Free People brand, and a desire to contribute to the company's growth and success.

The Perks

URBN offers comprehensive perks and benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

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